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Start Up Businesses & SMEs

We provide a variety of marketing services particularly to support start-up and early-stage businesses, alongside larger SME companies seeking marketing support to further grow their businesses.

Who we work with

We are approached by a number of businesses seeking marketing support, who have come to us usually by recommendation or through our website.  

As financial specialists working with a number of investment managers, we often work with them in supporting their underlying investee businesses and we are able to service companies spanning a wide range of sectors.  Should a business's requirements fall outside of our usual area of expertise, we are usually able to bring in support from one of our external partners under our alliance.

Through our fundraising interactions with financial advisers, we are also involved in various campaigns for IFAs, wealth managers, and some corporate financiers also.

Our approach

Although increasing revenues is typically the main goal for most business managers, we often find that there are a number of secondary objectives that are often overlooked and yet are still important.  E.g. increasing b2b sales, but yet to establish creditability within the market place.  

How we work

We are able to offer you flexibility by working both independently and also alongside your internal people, serving as an extension to your team.  We are also happy to engage on either a set project basis (e.g. one-off website development/ brochure work), on a campaign basis, or on an ongoing retained basis.  

We are advocates of adopting a holistic approach to marketing, and our recommended initiatives often combine various mediums which are most suited to attributing to achieving your business aims.  

Pricing

With early-stage businesses we are mindful of the constraints with marketing budgets and we will seek to cater accordingly to these.  Prices really do vary on what it is that you are looking to achieve and can range anywhere from a couple of hundred pounds plus.

Our services

We provide advice and implementation services on the following: 
  • Branding and design
  • Websites – new design or updates 
  • Online - advertising, lead generation and search optimisation
  • Newsletter production -copywriting, design and print
  • Personal selling - training and strategy days for your salesforce 
  • Direct Mail and database management
  • Publicity – free editorial with press release and feature writing
  • Advertising – save money by choosing the right place in the right publication
  • Brochures, newsletters and fliers
  • Campaign and events management
  • Film & webcasting (audio and film)
  • Strategy consultancy and training
If you would like advice about any of the above or would like to discuss your requirements further, please contact Louise Farley on 020 3667 1800 or email her at louise@cityalliance.co.uk.

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