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About Us

City Alliance is an independently owned, full-service marketing, communications and fundraising business that was established in September 2011.

We’re a small but growing team operating out of our offices in London. Our experience has been built having initially held various in-house positions within financial services and investment houses. We saw an opportunity to offer managers cost-effective marketing services by operating as an experienced outsourced extension to their team, without the necessity of committing to long and expensive contracts.

We pride ourselves on having a strong understanding of the markets that we operate in. This allows us to cut through a lot of the marketing fluff that is often associated with adding to the cost of using an outsourced partner. 

City Alliance is appropriately named as we operate as a collective of trusted best-of-breed partners, many of which have long-standing relationships and have been working together for many years. Our partners are experts in their fields and together, when we integrate our skills and expertise, we’re a formidable team and produce exceptional results.

We offer a wide variety of services, which broadly fall into three key areas:

  • Fundraising - providing development (structuring) and distribution services for quality investment managers. City Alliance specialises in Tax Efficient Investments which offer investors government approved mitigation of Income Tax, Capital Gains Tax and / Inheritance Tax. We do not market directly to individuals and promote via Adviser channels only.

  • Product areas include: Enterprise Investment Schemes (EIS), Seed Enterprise Investment Schemes (SEIS), Estate Planning Services via Business Property Relief (BPR) and Venture Capital Trusts (VCTs).

  • Marketing - from one-off small projects to larger integrated campaigns, but in a nut-shell these mostly fall into the provision of Copywriting, Design, PR, Investor Relations and communications, Digital and New Media.

  • Consultancy - a monthly subscription service to Financial Advisers and Investment Managers providing Competitor Analysis, Market Appraisals & Insight, Product Evaluation and Industry & Regulatory reviews. This service is particularly useful, given the unquoted nature of the EIS and SEIS arena. 

The needs of our clients are at the forefront of what we do.  We offer great service and work differently to other agencies and it’s a welcomed change for many.  Being entrepreneurs ourselves, we are commercially minded with a strong sense of deliverability.

Our clients operate predominantly in the Investment Management and Financial Advisory industries, and are typically active in Private Equity, Investment Banking, Venture Capital and Tax-Efficient markets. They include but are not limited to: Asset Managers; Small & Medium Enterprises (SMEs), Corporate Financiers, IFAs and other Wealth Managers, operating across a broad range of sectors.

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22 January 2016

Deepbridge’s Warwick: EIS managers with no pipeline should b...

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24 March 2015

Chariman of City Alliance's client Restoration Partners appo...

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19 March 2015

Budget 2015: New Budget reforms a turning point to increase ...

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